Named for the lifeguard station located just down the block, Tower 20, Tim Clarke's popular retail store in Santa Monica, California, has a simple goal: to infuse inspiration drawn from the coastal lifestyle and the essence of the "perfect beach house" into any space, regardless of size or location. Gathering together a highly edited selection of art, objects, and custom furnishings made to order, Tower 20 offers products and inspiration unavailable anywhere else.
Coastal Modern is the very essence of the perfect beach house: Beautiful, inviting spaces that encourage warmth, community and ease. Though Coastal Modern borrows from the clean lines and well thought out simplicity of modern design, it is softened by organic shapes and textures, the inclusion of vintage pieces, locally sourced materials and objects and a soothing, muted color palette inspired by the colors of the beach and the sea.
Like a bespoke suit or a hand made car, true luxury is timeless, elegant and lasting. Inherited Ease transcends fashion and trend, utilizing a mixture of furnishings, color and objects made from materials meant to last, not just through next season, but through generations. Platinum bathtubs, crocodile upholstery and custom designed silk wall treatments might be paired with 17th century French upholstered pieces and hand knotted silk rugs to create a concert of grace and harmony that is both comfortable and entirely chic.
Much like the iconic image of the Kennedys playing touch football on the back lawn at Hyannis Port, or the classic American style of designers like Bill Blass, New Classic is timeless yet modern and free of unnecessary embellishment, but never dusty, layered or out of touch. New Classic homes possess the ebullient American spirit; a zest for life and culture that encourages a sense of energy and optimism. At once firmly rooted in the past and completely contemporary, New Classic never goes out of style.
When designing a modern home, the tendency is to create stark, minimalist, monochromatic interiors that may look great in a photograph, but are in reality deeply uncomfortable to live in. Native Woods uses building materials rooted in nature, and personal objects and furnishings that evoke a sense of place and history, all the while never forgetting that a home must be designed in concert with nature, and with the style of architecture and culture in which it sits. Native Woods homes often refer to Asian aesthetics and contemporary design , but are always comfortable, relaxed and graceful—as all homes should be. Native Woods, at its essence, is about thinking locally, while keeping a global perspective.
